Career paths you can pursue with UX design
Digital marketing courses are some of the most popular in the industry right now. Learning these crucial skills are now essential for effectively marketing brands. With a large percentage of the population getting on the internet and using smartphones or other gadgets, and more and more people joining it, it’s a no-brainer to assume that digital marketing is just going to become more relevant over the years.
Many companies choose to focus on digital marketing, but great digital marketing campaigns also focus on another aspect that can determine its success-- which is great user experience design, or UX design for short.
What is UX design?
You may have heard of this term in your web design courses. UX design is the catch-all term for the tools and techniques you use to make a great user experience. It’s specifically focused on improving or enhancing the experience of your user or customer when interacting with your product or anything associated with it, including your company’s website, apps, and more. Many businesses are primarily focused on improving company image, but creating a good user experience will retain more customers.
The roles of a UX designer
Interested in taking a UX design course? You’ll have many opportunities to grow in the industry. Here are just a few careers you can pursue:
- UX researcher. These people conduct research with users of the product or service in question, gather data, and help create strategies.
- UX or UI designer. They test out and design user interfaces to make sure they are pleasing to other users.
- Information Architect. They are tasked with structuring content in a website or app to make information easy to access for users.
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Resource:
https://visual.ly/community/Infographics/education/career-paths-you-can-pursue-ux-design
