Exploring the different roles of a digital marketer
Digital marketing courses are on the rise for one big reason: the rapid shift to a more digitised, modern world. Today’s youth are increasingly more tech-savvy than younger generations and this trend isn’t going away anytime soon. In fact, it’s only increasing. We use the internet to entertain ourselves, contact our friends and loved ones, work, and so much more.
It’s not surprising that we also use the internet to form our opinions of brands, companies, and their products. It’s why businesses have invested a lot of time, money and effort into attracting and marketing to customers on the internet.
Becoming a digital marketer
Recognising the potential of the internet is the first step towards finding the job that’s the right fit for you. After learning digital marketing skills, you must realise that there are many roles that you can be responsible for, each with its own unique responsibilities and requirements.
The key to growth is playing upon your strengths. Here are some examples of the basic digital marketing roles that you can get into.
- Web design. When you first learn of web design courses, you might be confused as to how it connects to marketing, but web design plays a huge part in marketing simply because it deals with what your consumers perceive about your brand’s website.
- Social media marketing. Twitter, Facebook, and other social media sites have millions of visitors daily, which make them prime real estate for marketers.
- Content management. Content managers deal with everything from video editing to graphics to the type of articles that will be put up on the website itself. Like swiss army knives, they should be able to create quality content whether it be written, visual, or otherwise.
Develop your talents in Smartcademy, a site that offers web development courses and other useful skills in classes that you’ll need to survive in today’s world. Learning online has never been more interesting, interactive, and immersive!
Resource:
https://visual.ly/community/Infographics/education/three-different-roles-digital-marketer-can-fill
